Privacy Policy

Last Updated: June 2026

Aerin Frances (“we”, “our”, or “the Practice”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, or receive structural bodywork treatments across our London practice locations.

We act as the Data Controller in respect of your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. The Data We Collect

In order to provide bespoke, evidence-informed structural bodywork and manage your client journey, we collect and process the following categories of personal data:

  • Identity and Contact Data: Your name, email address (including communications sent to hello@aerinfrances.co.uk), telephone number, and postal address.

  • Health and Treatment Data: As a physical practice rooted in anatomical insight, we collect sensitive "Special Category" data regarding your physical health, medical history, structural framework, postural habits, and specific notes taken during your Release, Restore, and Resurge treatment sequences.

  • Technical and Usage Data: Information about how you interact with our website, including your IP address, browser type, and browsing patterns.

2. How We Use Your Personal Data

We will only process your personal data when the law allows us to. Most commonly, we use your data under the following legal bases:

  • Contractual Necessity: To manage your bookings, process requests, and communicate regarding your treatment enquiries.

  • Consent & Explicit Consent: For the processing of Special Category health and treatment data required to safely calibrate and deliver our tailored bodywork protocols.

  • Legal Obligation: To comply with professional indemnity insurance requirements and regulatory healthcare record-keeping standards in the United Kingdom.

3. Data Retention & Security

We employ stringent physical and digital security measures to protect your personal architecture and prevent unauthorised access, alteration, or disclosure of your records.

Your data is retained only for as long as necessary to fulfil the purposes we collected it for. In accordance with UK legal requirements and professional bodywork insurance guidelines, health and clinical treatment notes are securely retained for a standard period of 7 years following your conclusion of treatment (or until age 25 if collected while a minor), after which they are permanently and securely destroyed.

4. Data Sharing

We treat your personal and clinical details with the utmost confidentiality. We do not sell, rent, or lease your data to third parties. Your data is only shared with trusted third-party data processors strictly necessary to run our practice, such as our secure clinic scheduling software, website hosting platform, and email servers. All third parties are legally bound to protect your data in accordance with UK GDPR standards.

5. Your Legal Rights

Under the UK GDPR, you possess specific legal rights regarding your personal information, including:

  • The right to access the personal data and treatment records we hold about you.

  • The right to request the rectification of inaccurate or incomplete information.

  • The right to request the erasure of your personal data (subject to legal or insurance record-keeping exemptions).

  • The right to restrict or object to our processing of your data.

  • The right to withdraw consent at any time where we rely on consent to process your information.

6. Contact and Enquiries

If you have any questions regarding this Privacy Policy, or if you wish to exercise any of your legal rights regarding your data, please address your enquiry directly to:

Email:hello@aerinfrances.co.uk

Aerin Frances

London, United Kingdom